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      <image:caption>47% of Americans own a dog Source: American Pet Product Association 2017</image:caption>
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      <image:caption>Source: National Geographic 2017</image:caption>
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      <image:caption>An early draft of the initial poshpooch concept</image:caption>
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      <image:caption>A splash screen is a source of brand strengthening</image:caption>
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      <image:caption>Card scan, and appropriate keyboard pop up, makes data input easier</image:caption>
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      <image:title>Work</image:title>
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      <image:caption>Source: International Business Times. Oct 22nd</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Rewards and referral program (90% of consumers trust in companies and services recommended by friends, relatives or people they know. Only 33% trust ads)</image:caption>
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      <image:title>Work - Side Nav</image:title>
      <image:caption>In the contractor’s profile page the side profile info and header are persistent. This “sticky” nav has been show to significantly improve the customer experience, as well as keeping users oriented and giving them more control.</image:caption>
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      <image:caption>We will avoid doing this. Visually there is a lot going on and all the buttons have the same treatment. There isn’t an immediately evident CTA.</image:caption>
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      <image:caption>Our forms follow the best practices from Luke Wroblewski - Product Designer at Google. We incorporated: - Top aligned field labels for ease of scanning - Consistent field length - Relevant content grouping - Good alignment and vertical spacing</image:caption>
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      <image:caption>Persistent nav with popular services, reviews and value propositions that reassure the user it’s a safe site.</image:caption>
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      <image:caption>A progress bar that tracks the duration of the project</image:caption>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5da09339c84f12022640a214/1575177641246-B1K4TAQ1TUW2F0DLIWW2/IMG_1929+3.JPG</image:loc>
      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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    <image:image>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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      <image:caption>Inspect in InVision simplifies the design-to-development process. With Inspect, we could provide the developers measurements, colors, and assets for desktop and mobile prototypes so they generate real code for any design element.</image:caption>
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    <image:image>
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      <image:title>Work</image:title>
      <image:caption>Sketch, to wireframe, to prototype took several iterations</image:caption>
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    <image:image>
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    <image:image>
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    <image:image>
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    <image:image>
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      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5da09339c84f12022640a214/1575409478522-2116DJ08D8SPAIQKAFN5/10+Describe+your+job.png</image:loc>
      <image:title>Work</image:title>
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    <image:image>
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    <image:image>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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    <image:image>
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      <image:title>Work</image:title>
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    <image:image>
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      <image:title>Work</image:title>
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    <image:image>
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    <image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da09339c84f12022640a214/1575137637469-MIOVZYNBKQQKHB88EVEB/Keynote-icon.png</image:loc>
      <image:title>Work</image:title>
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    <image:image>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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      <image:caption>38 respondents</image:caption>
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    <image:image>
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    <image:image>
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      <image:caption>73% of people surveyed by Zendesk stated live chat is their preferred method of communication.</image:caption>
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    <image:image>
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      <image:title>Work</image:title>
      <image:caption>Annotations</image:caption>
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    <image:image>
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    <image:image>
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      <image:title>Work</image:title>
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    <image:image>
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    <image:image>
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      <image:title>Work</image:title>
      <image:caption>By placing the coupon off to the side and further incentivizing the user with locked content the testers all agreed they would provide their email address to receive the coupon and extra curated wardrobe options.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da09339c84f12022640a214/1580621141671-WPXNQO5DH1CCNP2FD537/the+wall+2.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5da09339c84f12022640a214/1580748742768-XZ3UGGNOOSOHR6O92QYV/BAD+Wardrobe+pop+up.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>9/9 testers were annoyed to see the pop up and immediately went for the emergency exit “X” to remove it.</image:caption>
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      <image:caption>Leading with this question was too off putting for users. It was better received when it appeared near the end of the questionnaire.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5da09339c84f12022640a214/1580750104137-159B1EW4WNLZK2B395NJ/SMALL+Cammo+LANDING+PAGE+merged.png</image:loc>
      <image:title>Work - A plus size outfit was added to the homepage to better illustrate that the clothes are size-inclusive. Plus-size clothing is the fastest-growing segment in apparel and accounts for more than $21 billion, according to market research. More than half of women ages 18 to 65 wear a size 14 or higher, and they’ve been voraciously using social media to exert pressure on retailers and to push back against body-shamers who say there is no room for diverse figures in fashion.</image:title>
      <image:caption>Plus-size clothing is the fastest-growing segment in apparel and accounts for more than $21 billion, according to market research. More than half of women ages 18 to 65 wears a size 14 or higher, and they’ve been voraciously using social media to exert pressure on retailers and to push back against body-shamers who say there is no room for diverse figures in fashion.</image:caption>
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      <image:title>Work - Athleisure is an $83 billion market opportunity with 7% growth over the next 4 years</image:title>
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      <image:caption>Collecting data through engagement - guiding users down the sales funnel</image:caption>
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      <image:title>Work - Concept 2</image:title>
      <image:caption>Initially the color palette was quite dark with dark blues, red and yellow. Despite having a playful, child like look and feel a more calming palette of pastels and cloud imagery was opted for to better support the message of a safe, peaceful, quiet flight when you use the Tulmar baby bassinet.</image:caption>
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      <image:title>Work - QR code &amp; personalization</image:title>
      <image:caption>A QR code on the back to increase user engagement. The direct mail piece has already captured the reader’s interest and relayed important information. As users scan their QR codes and move to the next step, they already know what to expect. Their attention is already captured, making the dwindling digital attention spans of users less of a hurdle.</image:caption>
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      <image:title>Work - Concept 5</image:title>
      <image:caption>The early concepts had a parent soothing a crying baby and as you open the brochure and the picture spins you discover a sleeping, happy baby. In testing people said that they were not compelled to learn more about the mailer when they saw a crying baby. It evoked feelings of stress.</image:caption>
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      <image:caption>34% of US smartphone users have scanned a QR code</image:caption>
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      <image:caption>46% of US tablet users have scanned a QR code</image:caption>
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      <image:caption>CLICK HERE TO VIEW LARGER</image:caption>
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      <image:title>Work</image:title>
      <image:caption>CLICK HERE TO VIEW LARGER</image:caption>
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      <image:caption>From landing page to getting the barcode</image:caption>
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      <image:caption>Early landing page animation concept</image:caption>
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      <image:caption>Old Target Virtual Air Time Mobile Experience</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Customer needs to text TGTAIR to 611611 to launch the Target Virtual Air Time mobile site</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5da09339c84f12022640a214/1618432910096-E96JAVUA6F00FNPFZCZC/OldSM_Site.png</image:loc>
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      <image:caption>Old service plans page design</image:caption>
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      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5da09339c84f12022640a214/1618429022865-94WG2XQ7GOVOCY44RZCC/SM_ScreenRecording.gif</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5da09339c84f12022640a214/016e8d53-216a-4e4e-85f9-d539fb6f6f29/LocalLoop11.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5da09339c84f12022640a214/f0c3948e-0982-41f2-871c-dd63ef6fa318/data.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Tripadvisor’s large and loyal user base makes LocalLoop not only feasible but also presents a significant opportunity to unlock untapped potential for them and local businesses.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da09339c84f12022640a214/957a35f8-cfa6-4134-95b0-85ef234d2588/LocalLoop7.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>When a traveler selects “Get Directions” from the promotion screen, a personalized notification is sent to remind them to return to the app to redeem their deal. If the traveler is notified of a promotion but is not ready to redeem it immediately, they can save it to a “LocalLoop Saved Deals” page, where it will remain accessible for the duration of the promotion period. If the deal is not redeemed within that timeframe, it is automatically removed. To redeem promotions, the offer must be presented within the app—screenshots will not be accepted. Once a promotion is redeemed, it is automatically deactivated.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5da09339c84f12022640a214/b7bd0d0d-a148-489f-8a3b-1b36a380b05d/LocalLoop9.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>The ability to save deals for later, gives customers agency to act when ready.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da09339c84f12022640a214/6cb9b98a-cddf-45a8-b380-53c6df88137e/LocalLoop6.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>When a traveler opens Tripadvisor, they receive a notification that LocalLoop is live and are prompted to enable notifications. After selecting their preferred notification type and distance range, they receive alerts about nearby promotions. LocalLoop operates using passive location notifications through geo-fencing, ensuring minimal data usage—each notification is approximately 1KB. By tapping “Get Directions,” their default map app opens to guide them. Additionally, state restoration is built in—so if they close Tripadvisor, they are returned to the exact screen they left off on when they reopen the app.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5da09339c84f12022640a214/ea245003-3134-4d25-8d4f-cba79d005f1c/LocalLoopThumbnail.png</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5da09339c84f12022640a214/ce8cc135-cd91-466e-b870-c73911a811a3/LocalLoop8.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>A home screen banner and customizable settings drive visibility to the LocalLoop feature while geofenced alerts prompt action.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da09339c84f12022640a214/bcc8939a-dff3-4141-bf8e-d93b7fb64f1e/LocalLoop10.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>The flow stays seamless with state restoration after map navigation. No need to hunt for the promo when you leave the app to get directions.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5da09339c84f12022640a214/1574873689072-2AJAKLSNG89ZPGFEI4TY/wanderdog+tile+2.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5da09339c84f12022640a214/1592442552907-DPHWZNCOKGTWW2Q1RKL0/Orion+thumbnail.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5da09339c84f12022640a214/1592442622431-V9AYCVO0EKLL8SG2KC06/Cammo+thumbnail+copy.jpg</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5da09339c84f12022640a214/1592442925451-Z66E5W8YHQ86HHZE2F3R/Odd+jobs+thumbnail.jpg</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5da09339c84f12022640a214/1618427912728-CSKB0OXM13EE5RW5IE49/SimpleMobileTile.png</image:loc>
      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5da09339c84f12022640a214/5c80c98d-a872-4d52-ae67-3e64da1add06/LocalLoopThumbnail.png</image:loc>
      <image:title>Work</image:title>
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  </url>
  <url>
    <loc>https://www.lisacindricuxui.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-18</lastmod>
  </url>
  <url>
    <loc>https://www.lisacindricuxui.com/contact-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-19</lastmod>
  </url>
  <url>
    <loc>https://www.lisacindricuxui.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da09339c84f12022640a214/65eebfd4-923d-436c-b16a-008c15f90449/Portrait.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da09339c84f12022640a214/2f765d87-afbb-4ea9-9213-35e58b53406a/MePresenting.jpeg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Here I am presenting to a UX/UI cohort at Brain Station about my career journey and the rewarding work of digital product design.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lisacindricuxui.com/https/dribbblecom/lcindric</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-16</lastmod>
  </url>
  <url>
    <loc>https://www.lisacindricuxui.com/new-page-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da09339c84f12022640a214/1a76831d-4c62-4752-a5b1-0154cf80b981/pattallon.webp</image:loc>
      <image:title>Graphic Design - Make it stand out</image:title>
      <image:caption>My client was pursuing an executive role as President and COO at Tulmar Safety Systems and needed a promotional piece for his interview outlining his resume, business strategy, and sales growth methodology. The simple yet elegant tabloid brochure, printed on semi-gloss stock, effectively conveyed his expertise, achievements, and vision for the company—and he secured the position. I also designed his personal logo using his initials, P.J.T., overlaid on a circular shape symbolizing energy, movement, and resilience—qualities that define his leadership style. The green color palette reflects growth and harmony, aligning with his values and approach.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da09339c84f12022640a214/181ed6d4-33f7-4467-80a6-43438fc9b5cd/original-cdae674fd6b1c5217807620e43e2f86c.webp</image:loc>
      <image:title>Graphic Design - Make it stand out</image:title>
      <image:caption>Logo update</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da09339c84f12022640a214/77c13f58-fb63-4316-bb73-184fd8181c7e/2si.webp</image:loc>
      <image:title>Graphic Design - Make it stand out</image:title>
      <image:caption>This project involved redesigning a previously graffiti-inspired logo that lacked legibility. I retained its organic, flowing essence while updating the style for greater clarity and modern appeal. The result is a clean, simple mark that is highly versatile across applications. By emphasizing readability and contemporary design, the new logo is memorable, timeless, and well-suited to the brand’s identity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da09339c84f12022640a214/2996e5f4-72bc-49e9-a055-e08639e4635a/winzip.webp</image:loc>
      <image:title>Graphic Design - Make it stand out</image:title>
      <image:caption>The packaging design for WinZip Mac Edition adopted a distinct approach compared to its Windows counterpart. A larger, tilted version of the iconic vice graphic was featured, extending seamlessly onto the spine of the box to create visual continuity. The background was rendered in a brushed metal style, while the traditional beveled lettering was replaced with bold Helvetica Black typography. Collectively, these design choices establish a cleaner, more modern aesthetic that aligns with contemporary Mac design sensibilities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da09339c84f12022640a214/65b9a3a5-4773-4012-86cc-acb61dc149bf/sweetsheep.webp</image:loc>
      <image:title>Graphic Design - Make it stand out</image:title>
      <image:caption>Sweet Sheep is a line of all-natural, handcrafted lotion bars formulated with lanolin, one of nature’s most effective moisturizers and the product’s key ingredient. The brand name, Sweet Sheep, was inspired by the natural source of lanolin, which is extracted during the processing of wool for textiles. The packaging design features a stylized, elegant sheep motif whose graceful curves echo the feminine, floral, and clean fragrance notes of the collection. The circular form not only enhances the visual harmony of the design but also ensures practical functionality—providing an ideal canvas for the lid label and serving as a stamp element for the lotion bar itself.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da09339c84f12022640a214/d1dd2b6f-6726-48d6-87b1-46c4baede093/original-02d992ef2aad1b9e32e5768658800aba.webp</image:loc>
      <image:title>Graphic Design - Make it stand out</image:title>
      <image:caption>The use of real employees in the booth design helps humanize the RPS brand, drawing more attention than generic technical imagery typically would. At the Society of Exploration Geophysicists (SEG) Conference, RPS highlighted its services supporting the energy sector—a field that is both highly technical and, at times, controversial. Featuring actual staff members created a more approachable and authentic impression, particularly since the individuals depicted were present onsite, engaging with attendees at the booth. The visual execution combined black-and-white employee portraits with colorful, discipline-specific backgrounds overlaid with subtle watermarks. This contrast not only reinforced the connection to each employee’s area of expertise but also added vibrancy and visual interest, differentiating the booth in a crowded trade show environment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da09339c84f12022640a214/63b3ec3b-56cc-47f3-91c9-c7b6e9b1548a/report.webp</image:loc>
      <image:title>Graphic Design - Make it stand out</image:title>
      <image:caption>I have designed books for K-12 students and university-level textbooks, drawing on experience in the publishing industry. Transitioning into the tech sector, I expanded my expertise to include annual reports and multi-page corporate booklets for sales meetings and conferences.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5da09339c84f12022640a214/ef2ecb81-a1eb-4013-825c-2f93ae47740b/kawalsa.webp</image:loc>
      <image:title>Graphic Design - Make it stand out</image:title>
      <image:caption>I designed a simple, memorable flower logo inspired by the letter “K” to reflect Kawalsa’s all-natural, organic focus. The label incorporates the flower’s texture to frame the text, while the lid sticker features an enlarged logo with the brand URL. Packaging was created to accommodate a wide range of flavors, from classic to exotic, ensuring a cohesive and versatile brand identity. Additional collateral includes the website, business cards, and trade show displays.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lisacindricuxui.com/store</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-31</lastmod>
  </url>
</urlset>

