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Miami, FL 33173
305.432.6166
lcindricdesign@gmail.com
lisacindricuxui.com

Summary

Creative and results-driven Senior Experience Designer with proven international experience delivering impactful, user-centered solutions across diverse industries. Passionate about bridging creativity and business goals, I excel at collaborating with cross-functional teams to craft seamless digital experiences. Recognized for driving engagement, conversion, and accessibility through intuitive design and strategic thinking. Thrive in dynamic environments and enjoy mentoring, problem-solving, and helping teams innovate.

Experience

Verizon, Miami, FL — Sr. Experience Designer

September  2020 - PRESENT

  • Collaborate with agile product teams to design and iterate end-to-end user journeys for consumer-facing products.

  • Redesigned Straight Talk’s Fixed Wireless Access interfaces, increasing user engagement by 22%.

  • Improved Simple Mobile service plan page, resulting in a 5% boost in conversion rates.

  • Solve complex UX/UI challenges, delivering solutions impacting millions of daily interactions.

  • Regularly enhance Verizon’s design system by proposing updates and gathering feedback to maintain cohesion across products.

Gaumard Scientific, Miami, FL — Sr. Designer

June 2018 - September  2019

  • Led redesign for packaging and FDA-compliant graphics spanning seven medical simulation products, boosting sales by 10%.

  • Designed engaging product catalogs for distribution to 10,000+ customers worldwide.

  • Partnered with engineering teams to create intuitive UI for medical simulators and clear instructional materials.

  • Developed print and digital marketing collateral, trade show displays, and visual assets.

RPS Group, South Kingstown, RI — Marketing Manager & Senior Designer

February  2011 - July  2017

  • Revamped the UI for OIILMAP, a mission-critical 3D modeling tool for Deepwater Horizon operations.

  • Oversaw logistics and design for trade shows, conferences, and promotional campaigns.

  • Managed vendors, led cross-functional collaboration, and ensured brand consistency across deliverables.

  • Analyzed campaign metrics to optimize marketing performance.

Corel Corporation, Ottawa, ON, Canada — Sr. Graphic Designer

August 1998  - December  2010

  • Directed a team of 10 creatives producing content, packaging, user manuals, and localizations.

  • Oversaw QA for creative assets, ensuring alignment with brand standards.

  • Coordinated trade show booth design and represented Corel at international industry events.

Education

Brain Station, Miami, FL — UX/UI Immersive Certificate

October  2019 - December 2019 (10 weeks full-time)

Algonquin College, Ottawa, ON, Canada — Interactive Multimedia Certificate

September  2004 - June  2005

St-Lawrence College, Kingsotn, ON, Canada — BA in Graphic Design

September  1991 - June  1994

 

Skills

PROFESSIONAL: Wireframing, Usability Testing, Responsive Design, Prototyping, Design Thinking, Design Systems, and Accessibility

Mentoring - Volunteer with the Institute for Entrepreneurial Leadership, empowering small business owners to succeed by providing expert guidance on digital strategy and enhancing their online presence to support economic recovery.

Public Speaking - Provided guest speaking on UX/UI design principles and industry practices to students, fostering interest in design careers and sharing insights from my personal experience.

TECHNICAL: Figma, Adobe Creative Suite, Sketch, Invision, Google Suite, Microsoft Suite, Slack, Jira, Confluence, and Asana

Languages

English - Native
French - Conversational